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Founding PhilosophyIn writing about its own history, a company may find it tempting to create its own “philosophy” in line with popular trends or current values. In our case, however, it was spelled out years ago by our founder, Porter Loring, Sr.
He spoke often of these founding principles, but never more tellingly than in a Fourth of July speech to employees in 1944, during the depths of the Second World War. He talked not only about starting the mortuary over a quarter century earlier, but also about “the ideals I had for it the day I conducted its first service. None of these ideals am I willing, even in days like these, to sacrifice, to consider unnecessary, to forget, or to eliminate from our program.”
“It was true I was going to bury the dead, but—I wasn’t going to be an ‘undertaker.’ Instead, I was going to operate a mortuary, one that had for itself ideals, where respect for the dead and sympathy for the families who came to it would be expressed in all the ways I could create, and where every employee would radiate that fact in their work, in their language, and in their manner of living.”
For decades, these words have served as a standard for our operations – and a measure of our commitment to the families we serve. And today, while we’ve changed and grown in many ways that Porter Sr. might not fathom, we think he’d be gratified to see the results of a prediction he made during that same speech so long ago: “We will continue to grow professionally as long as we hold to our original ideals and as long as each of us grasps the spirit of the organization.”
If he could see us now, he’d know how absolutely right he was.
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